I like to look out for adverts that feature bikes, as an indicator of how popular cycling is, and who advertisers think is into it. In addition I thoroughly enjoy getting irritated at the way cycling is shown.
In this way I got annoyed by this deodorant advert and its mountain biking theme:
I would love to tell you I’d worked out the fork type but I can’t confirm my suspicion that it’s a bolt-through model and so the whole losing and reattaching the front wheel is pretty unlikely, but I still have a hunch. Maybe that’s not the point exactly.
Anyway there’s some riding on the telly, and that’s a good thing, I’m sure.
A
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