While we're on advertising there was another bike thing doing the rounds as the Yorkshire Bike Festival gets promoted with Ned Boulting dressed as a butler.
The London Bike Show was the scene of more than just one theft, and along with the Tri UK crime, other companies were hit in a way which must be just as damaging.
Sounds like there was some seriously organised crime taking advantage of the show, which is a shame when you always hope that events can be about promoting the close knit biking community.
Last up today an important reminder that the way your phone says to head to work isn't automatically the best way.
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