Tuesday, 12 July 2011

Extreme, and Going "Further"

We are in the midst of the most broken-bones-est Tour de France that I can remember, as big names crash out with broken collar bones, shoulder blades, and legs. I imagine every cyclist who’s ever fallen and broken anything felt a twinge as they saw the carnage on the French roads and cyclists getting up holding broken limbs and then leaving in ambulances. I know I suddenly felt an uncomfortable pain in the shoulder I broke years ago as I watched Bradley Wiggins getting up and clearly in pain.

Talking of discomfort, as I was in a roundabout way, have a look at this trailer for a video that I’m sure will be very good and that features who else but Danny MacAskill doing his street-trials thing. The trouble is that the tag line makes no sense. I mean what do they actually mean by “How far do you have to go… To go further”?

Answers on the comments or email if you have any insight. Seems to me we’ve hit a watershed of extreme sport film tag lines and we also need some new ideas quickly. There’s probably some money in it if you can come up with some, from various energy drink companies.



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