As ways to get people to ride bikes in London go guided bike rides have been particularly unsuccessful. We mentioned our doubts about them a long time ago and it seems that every attempt to make them work has pretty much failed. In fact one ride in Hammersmith managed to attract a grand total of just one cyclist.
However, it’s not all bad news. The bike hire scheme is going from strength to strength, and is now so much of a staple of London life that at least one of the classier hotels in the city has bought multiple memberships to allow their customers to use the bikes with freedom. The price of a room at the InterContinental might not be within reach to everyone, but surely where the top end of the market leads the rest will follow and you’ll be soon picking up free Boris Bike use at your local cut-price hotel as well. It’s rapidly the a la mode, er, mode of transport and being written about by people all over the internet as they share their experiences.
With all these new cyclists on the roads of the capital there is a need for more education and protection to keep some of the more inexperienced riders safe. Some forms of education seem sensible and full of good advice. Others a little bizarre. This inflatable helmet has been doing the rounds for a few days and there has to be a prize for the first person to actually see one on the roads. Why stop there? I want an inflatable whole-body suit to catch me if I ever come off the bike. Surely it’s just a quick move then from riding to zorbing. Look out for bad and inflated cyclists rolling down a hill near you soon.
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