Friday Ad Roundup

We’ve often enjoyed a good cycling-related advert and so enjoyed seeing a newish TfL ad that was shown during a marathon commercial section before a film we went to see at the cinema. This ad was a round-up of various people who TfL have been profiling to follow their relationship with their bikes. You too can check out this bunch of minor celebrities and their happy-cycle times on this website. You can also see how it’s always sunny and possibly downhill in TfL cycling world. If you prefer it on the big screen, head off to your local cinema and enjoy the advert (which will probably also be followed by a longer film with a story).

On the subject of ads, it seems that the bicycle is just not tough enough any more and the future is on one wheel rather than two. That is, at least, if you believe the billboard ad for the new Kia Sportive car. To demonstrate we will attempt to add a picture on here. But in the event of our failure, keep an eye out on the roads. And stop being a wimp on your two wheels. At least in France they are embracing the new trend and we can confirm that we saw at least one unicyclist calmly riding the cycle lanes on a Saturday evening.

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